Pica is an eating and feeding disorder characterised by the repeated consumption of non-food substances such as soil, chalk, soap, paper, or hair. While many individuals with Pica also eat regular food, the persistent urge to consume non-edible items can pose risks to both physical health and emotional wellbeing.
The term ‘Pica’ comes from the Latin word for magpie – a bird known for eating a wide range of non-food objects. While it is common for very young children (under 18–24 months) to explore objects by putting them in their mouth, Pica is diagnosed when this behaviour continues beyond the expected developmental stage or begins to cause concern. Pica can affect children, adolescents, and adults. It is more commonly seen in individuals with developmental conditions such as Autism Spectrum Condition (ASC), as well as those experiencing anxiety, stress, or nutritional deficiencies.
At The Fitzrovia Psychology Clinic, we provide specialist assessment and evidence-based treatment for Pica. Our clinicians work to understand the underlying causes of the behaviour and provide tailored support to help individuals reduce risk, build safer habits, and improve overall wellbeing.
